Nov 29, 2010

RIM Launches BlackBerry Bold 9780 Smartphone in India

BlackBerry Bold 9780 Smartphone IndiaResearch In Motion (RIM) today introduced the BlackBerry Bold 9780 smartphone – the newest addition to the BlackBerry Bold series of smartphones – in India. Featuring a premium and iconic design with an incredibly easy-to-use keyboard and optical trackpad, the BlackBerry Bold 9780 is elegantly styled and packed with advanced communications and multimedia features. It is also the first BlackBerry Bold smartphone to come with the new BlackBerry 6 operating system.

"BlackBerry smartphones are very well received in India and we are pleased to be working with our partners to launch the new BlackBerry Bold 9780 in the Indian market," said Frenny Bawa, Managing Director, India, RIM. "We believe that customers will be extremely impressed with the enhanced user interface and exciting new features available with the BlackBerry 6 operating system."

The BlackBerry Bold 9780 is a compact and stylish smartphone that offers a compelling blend of features, performance and design. It supports 3G networks around the world, includes Wi-Fi and GPS for location-based applications and geo-tagging. It comes with a 5 MP camera with a full complement of high-end features including continuous auto focus, scene modes, image stabilization, flash and video recording. The BlackBerry Bold 9780 also includes 512 MB Flash memory and an expandable memory card slot that supports up to 32 GB of additional storage.

The BlackBerry Bold 9780 also comes with BlackBerry 6, a new operating system that retains the familiar and trusted features that distinguish the BlackBerry brand while delivering a fresh, approachable and engaging experience that's powerful and easy to use. It integrates a new and rich WebKit-based browser that renders HTML web pages quickly and beautifully for a great browsing experience. The browser offers fluid navigation using the handset's optical trackpad, includes tabs for accessing multiple sites simultaneously and provides a zoom feature that can intelligently auto-wrap text in a column while maintaining the placement of a page's key elements for easier viewing.

Additional features of BlackBerry 6 include expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds (Social Feeds), and integrated access to BBM (BlackBerry Messenger), Facebook, Twitter, MySpace and various instant messaging applications on the BlackBerry Bold 9780 smartphone. Its enhanced multimedia experience rivals the best in the industry and includes a dedicated YouTube app. It also features redesigned Music and Pictures applications and a new universal search feature that allows users to more effectively search for content on the smartphone as well as extend their search to the Internet or to discover applications on BlackBerry App World.

About Research In Motion (RIM):
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

Courtesy: Research In Motion

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