The bohemian phone was unveiled at a glitzy event graced by Bollywood actor Prachi Desai. The launch signifies Intex’s aspiration to move up the value chain with technologically-enriched products having loads of consumer utility.
The sponsoring thought -‘Invent Your Screen’ – bares all; INTEX V.SHOW is all set to change the way people perceive mobile entertainment. It actually brings entertainment at palm’s length and enables the user to project movies, pictures, music videos (saved in the phone and from Internet) and other Internet content up to 61 inches of screen/wall with a high intensity projection of 10 lumens and QWVGA resolution. Projection can be enjoyed up to a distance of 12 ft (between the screen/wall and the phone).Intex’s Centre for Design and Development has ensured that the product matches to the Indian operating conditions and entertainment prerequisites such as- a long life battery so that one can watch a film for as long as three hours and a film quality of 25 Frames Per Second (FPS) – which is as good as the FPS used in movies. Other features include insertion of ‘Bolt’ in the software – an ultra fast mobile Internet browser and a Tripod stand as one of the accessories in the box (for an easy, hands-free visual experience). The phone is a touch-screen Dual SIM (GSM + GSM) variant and has another coveted feature - Dual Screen mode (phone screen mode and projector screen mode are simultaneously active). It comes with Dual Camera and a Dual Card memory slot of 8 GB each to expand the internal memory of 64 MB.
Taking the visual experience to a new high are the clarity adjustor (present just below the projector lens) to modify the distance and quality of images as per the user’s comfort and freedom to capture stills from the movies (to be used as wallpapers). One can also convert the screen output from portrait to landscape and vice versa. It is FM radio (wireless and wired) enabled, with GPRS connectivity and has an impressive 3.2 inches super color, dust resistant touch screen.
Speaking at the event, Ramesh A. Vaswani, Executive Vice Chairman, Intex Technologies, said, “INTEX V.SHOW is in sync with the company’s aim of providing useful innovation and quality products to its consumers in keeping with its philosophy of launching Life Version 2.0 products. It symbolizes our technological advancement and continued focus on R&D. I am confident that INTEX V.SHOW change the way people watch movies, videos, picture galleries and even read e-Books on their mobile phones. If positioned judiciously, it could emerge as a powerful infotainment tool too. We are in touch with leading chip development companies of the world for future enhancements in this model”
Intex plans to target the phone amongst youth and all discerning consumers (sans age barrier) in urban, semi-urban and rural areas who crave for quality entertainment anytime and anywhere. Elaborating on the technicalities, Debu K Dasgupta, Head-Centre for Design & Development, Intex Technologies added, “The phone is a marvel of technology in the personal entertainment domain. It can receive multimedia content remotely through GPRS connectivity which makes it a valuable tool for streaming of content anywhere- commuting in public transport, spending leisure time outdoors/ cafes, remote locations, etc. Along with provision of front and back cameras and customized Java applications, the phone’s sound output through built-in speaker can be further be enhanced through external amplifiers/ headphone speakers. All these come neatly packed in a smart design to fit into your pocket.”
Sharing the company’s strategy, Vinayak Kumar Lal, General Manager – Marketing, Intex Technologies shared, “With the launch of the V.SHOW, this is one more attempt to consciously demonstrate that our mobiles can do more than just voice and message. The idea behind coming out with a projector phone is to present a ‘Mobile Theatre’ to the users. Over the next six months or so we will be coming up with various innovative and niche offerings to keep the brand name top-of-mind in the consumers’ minds.”
Looking at it from the consumer’s perspective, Shailendra Jha, DGM-Telecom, Intex Technologies commented, “I believe we have a winner in this product which will give our customers a totally new experience of convergence of Information, Communication, Technology and Entertainment at a highly affordable price of INR 16,000 (MRP)”.
Courtesy: Intex Technologies India
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