Future Group unveils nation wide mobile service

Future Group, which has initiated mobile telephone service in a partnership with Tata Teleservices Ltd, plans a national roll-out in a couple of months, a top executive said.

Launched in June T24, is aimed at striking the millions of customers visiting Future Group’s retail chains like Big Bazaar, Pantaloons and Food Bazaar. It facilitates with free talk-time to shoppers on purchases at these stores.

“It is still a regional or a local brand, so to speak,” said Mayur Toshniwal, the group’s chief executive for telecom. “We have to make it a national brand.”

Toshniwal said the company aims to add a “few million” subscribers in the next year. “It (the T24 business) won’t be in thousands of crore (of revenue), but it definitely will be in hundreds of crore in the next 12 months,” he said, but declined to share specific revenue projections.

Toshniwal said Future Group also sees huge potential in offering other telecom services as well through Tata Teleservices, the country’s fourth largest cellular operator by subscribers.