Rumored: Microsoft to introduce 'Pink' Smartphone?

The latest rumor in the air is about a smartphone from Microsoft. This mysterious pink smartphone project is likely to be launched in 2010. Microsoft has denied its plans to foray into the mobile phone market with its own brand of phones. Hence the latest rumors are causing a lot of curiosity.

The launch of a phone with its own brand name may be counter productive for Microsoft as it will put partners like "HTC" in a difficult situation. Samsung and others who license windows Mobile will also be put in the same league. But Microsoft, on the other hand, thinks they have given ample liberty. The companies have developed their own custom UI's over the underlying Windows Mobile OS.

ZDNet's Mary Jo Foley said, her understanding of "Pink" is that it is a Microsoft-branded phone running a custom UI on top of Windows Mobile 7. It was developed with what was left of the Danger team and aimed at the Sidekick market.

The much in news rumor originated from a recent report that stated that Microsoft had availed services of an ad agency to create a campaign for the much talked about Microsoft 'Pink Project'.

By: Amrith K. A.

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