Apr 24, 2008

Buongiorno signs commercial deal with Vodafone Egypt

London - Buongiorno, the world’s leading company in mobile entertainment, today announces that it has signed a commercial deal with Vodafone Egypt to support the launch of the first mobile advertising program in the region. This pioneering advertising program is running with top tier advertisers such as BMW, P&G, Pepsi, Hyundai among others on multiple channels including MMS, WAP Banner, SMS and Interactive Voice Response.

Buongiorno Marketing Services division is providing Vodafone Egypt with the full solution including its proprietary Ad Serving Platform, business consultancy, advertising sales support, campaign management and media planning for the participating brands. Addish Kulkami, MD of Buongiorno Marketing Services UK, the regional division responsible for the deal and the project, highlighted that, “at the heart of Buongiorno’s technology solution for Mobile Ad management is its B!3A platform which is currently connected to carriers in over 30 countries, processing over 250 million messages each month (almost half a million per hour) and 150 million WAP pages per month.”

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