Apr 22, 2008

LG unveils multitalented LG-KF700

LG Electronics (LG), a worldwide technology and design leader in mobile communications, today launched its LG-KF700, a new multimedia phone that combines three input methods to create an amazingly intuitive user interface and provides instant access to features.

The LG-KF700 is the first phone to integrate three separate input methods, including a 3-inch touchscreen, alpha-numeric keypad and Shortcut Dial. Each of these input methods is assigned to the tasks at which it is most best suited, creating a user-optimized interface and making all of the phone’s functions and features instantly accessible.

“LG has already established itself as a leader in phones with touch technology with Chocolate, the Prada Phone by LG and Viewty, and the LG-KF700 continues this legacy,” said Dr. Skott Ahn, President and CEO of LG Mobile Communications Company. “We realize that touchscreens are a wonderful advancement, but they are not the solution for every problem or every user. We looked beyond just touch when designing the LG-KF700 and studied how people actually use their phones. The LG-KF700’s three separate input methods provide unmatched convenience and mean that users don’t have to give up anything to gain a touchscreen.”

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